Dr Eva's Clinics

A personalised approach
to weight loss & lifestyle
changes.

Client Location:

Dublin

Business Type:

Weight Loss Clinics

Deliverables:

Rebrand, Workshop, Rename, Brand Strategy, Copywriting, Web Design & Web Development

Dr Eva's Clinics are Ireland’s only medically supervised weight loss clinics - solely dedicated to weight loss and Type 2 Diabetes reversal and management. Dr Eva is a celebrated public figure who tackles societal health issues resulting in the groundbreaking documentaries – The Sugar Crash, The Medication Nation, Ireland’s Health Divide and many other TV programmes. Dr. Eva is also a best-selling author with three highly acclaimed books.

The Challenge:

We were approached by Dr Eva’s Clinics (formerly Orsmond Clinics) “to help transform their brand”. The initial request was to update the brand, it’s assets and to design and build a website that would encourage viewers to engage more with the business.

Dr Eva was very open to having her team involved in the process in order to communicate their knowledge and superiority of service and results – over their competitors. They wanted a brand that they could be proud of and that could appeal to their audience. They wanted a rebrand that would help transition the business into one which would position them to convert online interactions in sales.

Our Approach:

Working with the multiple stakeholders, we ran a series of workshops in the clinics. During these workshop exercises we able to find out about the business, its goals and KPIs from we would measure success. The workshop was used to collaboratively create a new name (Dr Eva’s Clinics) and establish the company’s mission state, vision statement, values, brand personality, tone of voice and create detailed buyer personas. All the this information was gathered through the knowledge of each stakeholder and their particular expertise within the business.

The outputs from the workshop we were able to help with the brand messaging and inform the design so it would appeal to the targeted buyer personas. The website design was approached through a separate workshop with the sitemap and user-experience at the core of each decision. Under the hood of the website is the performance which was bolstered by cloud hosting ensuring optimal speed, zero downtime and the best in class of security. The development build was also tied into the possibility of a future ecommerce shop and inventory using cron jobs and a infrastrure for constant automated data communication between the shop inventory and the websites cloud servers.
Logo Design
Logo Design
Logo Design
Brand Colours
Graphic Design Business Cards
Graphic Design Business Cards
Packaging design
Packaging design
Logo Design, rebrand
Billboard Design
Pull Up Banner Design
Graphic Design
Branding
Logo Design
Website Design
Mobile Website Design
Mobile First Website Design
Website Development
Web Development
UX Design

Project Milestones

Website Speed
0 s
Project Duration
0 mths
Improved Bounce Rate
0 %

Client Feedback

"I am delighted with the work Opus carried out with my rebrand and website. They were very friendly, professional and sensitive to our deadlines. Thank you".
Dr Eva Orsmond, Owner
Dr Eva's Clinics

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