Ireland’s market leader
in procurement.

Client Location:

Cork & Dublin

Business Type:

Procurement and


Brand Workshop, Strategy, Client Portal & Website, Brand Identity, Graphic Design & Video

With a buying power in excess of €100 million per annum, First Choice Purchasing is Ireland’s market leader in procurement. Since 2010, First Choice Purchasing have grown from representing twelve hotels to now making savings for almost eight-hundred businesses across Ireland in the hotel, residential care and hospitality sectors.

The Challenge

First Choice Purchasing initially approached us in a strictly “deliverables” capacity to update their existing website in 2018. As the partnership developed, FCP’s business model evolved and we were tasked with helping them to align their strategic business goals with their brand’s growth.

FCP wanted to increase their brand awareness, explain their business proposition to potential clients and consult the companies stakeholders on the direction of the brand.

Our Approach

As with every strategic project, it was imperative to run a series of workshops to help shape the new direction of the brand. Multiple stakeholders from all levels of the business were invited to participate in these workshops to help establish FCP’s mission statement, vision statement, core values, USP, brand tone of voice, personality and their ideal buyer personas from each sector they serve. The resulting brand workshop document was used as strategic blueprint for future internal and external communications.

Buyer personas were identified in each of the hospitality, nursing home and healthcare sectors. Feedback from customers and suppliers was taken on board and the company was able to supply the relevant information and messaging to attract new business.
web design, wordpress, branding, woocommerce

KPI's & Results

Increase in Website Visitors
0 %
Increase in Organic Search
0 %
Increase in Page Views
0 %

Client Feedback

"My experience working with both Ray and Gareth has been both a professional and friendly approach with attention to detail around numerous projects they have undertaken with us. Opus have delivered to agreed timelines and have a clear understanding of our business requirements. I would recommend Opus to others as you get to speak with the key stakeholders in Opus and they give you their full attention. This allows us to have their expertise to hand when needed in the running of our brand strategy, socials and deliverables".
David Reynolds
General Manager, FCP

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