A personalised approach
to weight loss & lifestyle
changes.

Working with the multiple stakeholders, we ran a series of workshops in the clinics. During these workshop exercises we able to find out about the business, its goals and KPIs from we would measure success. The workshop was used to collaboratively create a new name (Dr Eva’s Clinics) and establish the company’s mission state, vision statement, values, brand personality, tone of voice and create detailed buyer personas. All the this information was gathered through the knowledge of each stakeholder and their particular expertise within the business.

The outputs from the workshop we were able to help with the brand messaging and inform the design so it would appeal to the targeted buyer personas. The website design was approached through a separate workshop with the sitemap and user-experience at the core of each decision. Under the hood of the website is the performance which was bolstered by cloud hosting ensuring optimal speed, zero downtime and the best in class of security. The development build was also tied into the possibility of a future ecommerce shop and inventory using cron jobs and a infrastrure for constant automated data communication between the shop inventory and the websites cloud servers.