Prints Inspired
by Nostalgia
and Ireland.

Firstly we researched the the competition on a micro level. We studied the best performing websites, social strategies and messaging over a three week period which gave up some crucial data on the best approach. The e-commerce website was build using a mobile first approach as over 95% of competitors traffic was through mobile devices. This would ensure the user experience for the dominant platform was optimised and reduce the bounce rate on the homepage – as this was were we would drive PPC traffic.

The previous data told us that Facebook and Instagram were the dominant platforms for sales conversions on art prints and we compiled two sets of buyer personas. These personas would be used to create three separate ad sets on Facebook and Instagram initially for brand awareness, then leading to direct sales by locking in on your ideal buyer person and complimented by traditional media PR and the building of high authority backlinks for organic search results on Google. The results based a conservative monthly marketing budget exceeded our already high expectations and the ROI was stunning!