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Kinsale Giftware

Beautiful Giftware
from Kinsale.

Client Location:

Cork, Ireland

Business Type:

Giftware

Deliverables:

Brand Identity, Packaging, Brand Messaging, Copywriting

Taking inspiration from local traditional storytelling and the rich history of the area, Kinsale Giftware was founded in 2019. Their mission is to create unique giftware that celebrate Kinsale's cultural identity and beauty.

The Challenge

Kinsale Giftware approached us to help them establish their own unique brand identity. The challenge was to help Kinsale Giftware to bring their authentic story to the fore and use this information to inform the design. As an Irish made product, it was imperative to communicate this to both native and international customers.

Initially the product range included seven scented candles and complimenting diffusers. The items needed to be striking, reflect Kinsale’s traditional storytelling and the rich history of the area.

Our Approach

In order to fully understand the product, it was imperative to conduct a brand workshop with all the various stakeholders. This information was used to create Kinsale Giftware’s mission, vision, tone of voice, brand personality and establish a clear breakdown of who the buyer personas (customers) were. The workshop was also used to establish the brand’s story. The inspiration was taken from the Eirinn Clan from six-thousand years and Kinsale’s long tradition burning fires to guide sea-faring ships and as a means to communicate over long distances.

The brand identity was inspired by the beautiful Old Head of Kinsale lighthouse which was built in 1853. The lighthouse was an integral conduit between land and sea for the port town. The main deliverables for the project were a the collection of candles and diffusers. As the product price point is leaning towards the high-end it of the market, it was vital that the packagings design stayed loyal to this. The solution was to strip back the design to a more minimalist product.
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Guidelines
Brand Guidelines
kinsale giftware
Candle Packaging Design
Candle Packaging Design
Candle Packaging Design
Candle Packaging Design

Project Details

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Retail Packaging Products
0
Weeks Project Duration
0
Brand Workshops
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Retail Packaging Products
0
Weeks Project Duration
0
Brand Workshops

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