Rebrand, Logo Design, Web Design, Wordpress, Web Development & Copywriting
Holden are a construction management team that specialises in internal fit-out modular construction. The company offers design, construction and consultancy for the data centre, food hygiene and pharma/life science sectors - working with such companies as Johnson & Johnson, Glanbia, MSD and Bristol Myers-Squibb.
The Challenge
Holden approached us with with two issues regarding their previous website. Firstly the website didn’t reflect their brands positioning as a high end modular design and construction company. Their main competitors had invested in their online presence and Holden wanted to close this advantage.
Secondly, Holden wanted a website that had a good user-experience. The bounce rate on the previous website was above average and we needed to drastically reduce this metric.
Our Approach
After our initial discovery meeting, we were able to gain a deeper understanding about the challenges facing Holden. We garnered the right information on how the company works in terms of the their process and deliverables. We had the flexibility to establish a new brand identity and guidelines to allow Holden a uniformed design and communications output online and in print.
From here we set about structuring the sitemap, build framework and content roadmap. The website was a custom build using WordPress giving us the ability to fully customise the visitors experience.
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