All Plants
All Simple


Dublin, Ireland

Business Type:

Health Food


Brand Workshop, Brand Messaging, Brand Identity, Logo Design, Packaging & Copywriting

ASAP is Ireland’s first plant based protein drink that is packed full of essential nutrients for a healthy mind and body.

The Challenge

ASAP approached us to help them create a brand identity,

Initially the product range included seven scented candles and complimenting diffusers. The items needed to be striking, reflect Kinsale’s traditional storytelling and the rich history of the area.

Our Approach

In order to fully understand the product, it was imperative to conduct a brand workshop with all the various stakeholders. This information was used to create Kinsale Giftware’s mission, vision, tone of voice, brand personality and establish a clear breakdown of who the buyer personas (customers) were. The workshop was also used to establish the brand’s story. The inspiration was taken from the Eirinn Clan from six-thousand years and Kinsale’s long tradition burning fires to guide sea-faring ships and as a means to communicate over long distances.

The brand identity was inspired by the beautiful Old Head of Kinsale lighthouse which was built in 1853. The lighthouse was an integral conduit between land and sea for the port town. The main deliverables for the project were a the collection of candles and diffusers. As the product price point is leaning towards the high-end it of the market, it was vital that the packagings design stayed loyal to this. The solution was to strip back the design to a more minimalist product.
logo design, brand identity, logo, branding
web design, wordpress, branding, woocommerce

Project Milestones

Brand Workshops
Product Packaging Designs
Month Project Duration

Client Feedback:

"We at ASAP have been working with Ray for over 6 months now. Ray's artistic design experience and professionalism is second to none and on top of this he is a joy to work with. He has dived into our company culture and ensured that comes across in our designs.

His attention to detail has allowed us to create packaging and designs that are perfectly aligned with our company values. This is of paramount importance as we try to build our brand from scratch, something that Ray has taken full ownership of.

I can safely say he is one of the easiest people to work with and I couldn't recommend him and the Opus Creative team any more. I believe they will help to bring your brands alive in any sector using his skill and sector experience".
Padraig McKenna
Director, ASAP Nutrition

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