When your audience is identifying your brand, the first thing that comes to mind is colour. According to reputable online statistics website WebPageFX “84% of consumers cite colour as the primary reason they buy a particular product”. What your brand colours say about your business has a proven influence on how successful your business can be. Each colour has the ability to influence people on both a conscious and sub-conscious level.
Choosing a colour that best represents your brand is paramount to connecting to your target audience. The biggest mistake most companies make is choosing a colour or colour scheme that does not visually communicate their service or products effectively. How do your brand colours fare when compared to Marketo’s definitive colour info-graph?