In todays world there are numerous options for creating websites instantly. People are obsessed with immediacy and stop to think about the impact their website design has on their target audience.
Your website is your online representative. It is important that anything representing your business has to do so in a professional manner. A well-designed site will add more credibility to your business. Keep in mind that web users are more sophisticated now, and they want to be able to trust their business to a professional company. What better way of showing them that you are a serious business than having a clean looking and easy to navigate website?
A lot goes into a professionally designed website. Web pages should be designed so a person can read the content effectively. At the same time, content should be written to enable people to quickly identify and understand the information. Some other effective website design characteristics to keep in mind are:
- Use typography that is easy to read
- Always keep in mind that the average person actually only reads about 30% of the text on a page
- Use headings, bulleted lists, text formatting and good spacing
- Create and follow a brand identity
- Have a clear message and call to action
Another very important characteristic of a good website is having it be responsive or mobile optimized. What this means is that whenever a potential client visits your site from a mobile device, be it a smartphone or a tablet, they will be able to read and navigate through it without the hassle of having to zoom in and out!
Remember that your website is one of the most visible aspects of your company. It may be the difference between a potential customer doing business with you or going elsewhere. Your website is an extremely important part of your online marketing strategy and because of it, it’s where all your marketing activity is directed to… make sure you make an impact!