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Top Five Social Media Mistakes Made by Small Businesses

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Social media is crucial for every business to connect with their client base as well as attract new business. In this article we explore the ‘Top five social media mistakes made by small businesses’.

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5. Professional Profile Design

It is crucial that your business makes a good impression on potential clients on your various social media platforms. Pixelated logos, images that don’t appear to be relevant to the brand and amateur looking graphics can make your business appear unprofessional. It is vital that all your social media platforms have a constant and professional appearance in order to attract new clients on social media. A good first impression can make the difference in gaining or losing a potential client.

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4. Have a Plan

In order to gain new followers and keep existing ones engaged, it is vital that your business has a plan regarding your social media platforms. Engaging content that is relevant to your business, topical and creates a positive conversation amongst your viewers. It is important that you have a strategy in place and know the content that you will be posting for at least a month.

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3. Reply Promptly

Due to the instant nature of social media, prompt responses to peoples queries are expected. Recently Facebook has introduced a response time feature on all of its business pages. This feature tells the audience what the average response rate is by the company. Having quick response times tells the client that you are reliable.

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2. Be Consistent

One of the most important aspects of successful social media pages is consistency. Posting engaging content at optimal times for your target audience helps you build an audience and maintain the interest of existing followers. Being consistent ensures that your business is strongly present in each followers subconscious.

Don't-Over-Post

1. Don’t Over Post

On the flip side of being consistent is over-posting. Pages that don’t post for a month and then publish a seres of articles in a short amount of time is irritating to the viewer. If the viewer’s timeline is flooded with one companies posts, the likelihood that the viewer will unfollow your business is significantly increased. Also consistently posting too much content greatly diminishes the impact of each post. Publishing quality content at least once a day gives more credence to the informations worth.

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Bonus Point – Don’t Over Sell

There is a fine line between advertising your business and over selling it. People on social media want to be entertained and intrigued. Selling a product or service as opposed to communicating interesting facts about the product or service can be the difference between gaining or losing a client. Most people don’t want to be confronted with direct sales information. Businesses need to entertain the viewer and in doing so create an awareness for their brand. This awareness will lead to the viewer seeking out the sales the information.

For any more information regarding the ‘Top Five Social Media Mistakes Made by Small Businesses’ or to avail of our services call Opus Creative on +353 (21) 242 8689 or email us on hello@opuscreative.ie

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