What do the majority of successful companies and organisations have in common? Apart from thriving in their particular fields, these companies are extremely coordinated. In order to effectively communicate this high level of organisation to the public, every company must create a public perception. This perception is dictated through the implementation of branding. A brand is not just a logo, it is a perception that is communicated through everything, from the logo, stationary, uniforms, signage, website, social media channels, vehicles, etc. When creating a brand or rebranding a company the logo design and brand guidelines dictate how the company is perceived by the public. In this article we show you a comprehensive list of ‘Opus Creative Rebranding Projects 2013 – 2015’.
Dillon Photography Rebrand (2013)
Dillon Photography is one of the West of Ireland’s most reputable photography agencies. Dillon Photography approached Opus Creative looking to update their branding to reflect the quality of their work. After careful research of the company and their work, we settled on creating a subtle monogram logo to visually communicate the act of photography as well as the DP initials.
Ard Na Laoi AFC Rebrand (2013)
Ard Na Laoi AFC is a Cork based soccer club located in Leemount. The club was founded in 1978 by native Irish speakers and is Ireland’s only soccer club to be named in gaelic. Ard Na Laoi AFC approached Opus Creative to give the club crest a makeover and better represent the meaning of the clubs name, Ard Na Laoi/Over The River Lee. Our approach was to visually communicate the names meaning in a more contemporary logo design to the original logo that was designed over twenty years ago. The result was keeping the same design principles in a new aesthetic that represents the status of the club as a growing entity both on and off the field of play.
David Bradley Electrical Rebrand (2013)
David Bradley Electrical is a Cork based electricians company that specialise in electrical maintenance and installation in the agricultural, commercial and domestic sectors. The company approached Opus Creative to completely rebrand the organisations image. This included a new logo, stationary, flyer and website.
The Holiday Show Rebrand (2013)
The Holiday Show is a popular Irish travel programme broadcasted on TV3 Ireland and syndicated on networks throughout Europe and Asia. The show was first broadcast in 2008 and continues to garner six digit viewing figures on TV3 in Ireland. The Holiday Show is a travel show produced by Trilogy Media and hosted by Jon Slattery and Ciara Whelan.
Opus Creative were approached by the shows’s production company to completely modernerise the existing show branding along with creating an improved website from which to promote the TV show. The feeling amongst the production company management was that the 2008 logo wasn’t appealing to their core demographic, it wasn’t versatile as a stand alone logo across all media platforms and the aesthetic didn’t characterise the high end production values that the TV show created.
Dog Friendly Cork Rebrand (2014)
Dog Friendly Cork is a very popular voluntary organisation that highlights canine-friendly events, accommodation and services in Cork. Dog Friendly Cork approached us to update their exiting branding to communicate a more personable message to its audience.
Dowshu Rebrand (2014)
Dowshu is a multi-national supplier and manufacturer of digital video recorders for the security industry. The company has been a market leader for DVRs for over fifteen years with presence in Europe and Asia. Their list of clients include Tesco, Supervalu, Centra, Dunnes Stores, Lidl, Aldi, An Garda Siochanna, Croke Park, AIB and Bank Of England.
Dowshu approached us about rebranding the company after a 2014 takeover. The brief involved full branding to include creating a new logo, stationary, display graphics, point of sale material and a fully responsive website for their 2014 relaunch.
Hotel Solutions Rebrand (2015)
Hotel Solutions are an Irish company that work in both an Event Management and Venue finding capacity. They are one of Ireland’s premier events management companies regularly working with the Pharmaceutical, FMCG and Association sectors. Some of their clients include the Irish Congress of Trade Unions (ICTU), Irish Grocers Benevolent Fund (IGBF), Public Sector Executive Union (PSEU), MRII, Pfizer and the Smurfit Group.
Opus Creative were approached by Hotel Solutions to come up with a new logo design and stationary suite. The brief asked for a modern look, that reflects the companies renowned ability to organise large scale events with precision planning and stunning results.
Kinsale Bookshop Rebrand (2015)
Kinsale Bookshop is one of Cork’s hidden gems for books. The shop is nestled in the cosy side streets of the picturesque seaside town of Kinsale. The store is a family-owned traditional bookshop where you will enjoy the exquisite atmosphere of an almost-bygone age and the personable manner of their knowledgeable staff.
Opus Creative were approached to update the existing branding and create a brand new website. The brief called for a traditional approach towards the logo design along with showcasing the unique architecture and setup of the shop.
For any more information regarding the ‘Opus Creative Rebranding Projects 2013 – 2015’ or to avail of our services call Opus Creative on +353 (21) 242 8689 or email us on hello@opuscreative.ie
