Brand Workshop

We collaborate and develop the foundation and strategic direction for brands to help inspire the loyalty of their audience.

Brand Workshop

A brand is not a logo

Brand Workshop

A brand is not a product or service

Brand Workshop

A brand is not an identity


What is a brand?

A brand is a person’s gut feeling about a product, service or company. It’s a person’s gut feeling because brands are defined by individuals – not by companies or markets.

Your brand is a gut feeling because people are emotional, intuitive beings.

It’s not what you say about your brand, it’s what your audience says!

The purpose of a brand workshop?

Whether you’re a startup that is looking to define your unique identity or a long established company that needs to overhaul their image, participating in a brand workshop will allow you to redefine your businesses objectives and position yourself towards acheiving your goals.

From defining your brand’s digital marketing strategy to agreeing on the structure and functionality of your website, a brand workshop is an ideal catalyst to facilitate collaboration and fast track decision making.

Brand Workshop

Advantages of a Brand Workshop

We’re curious by nature collaborative by design. We understand how important branding is for any business, which is why our main objective is to seek out the information that helps you connect with your audience.

+ An opportunity for all stakholders to have a voice.

+ Establish stakeholder buy-in on all levels.

+ Create a detailed profile of customer personas.

+ Review your strengths, weakness, opportunities & threats.

+ Establish brand personality and tone of voice.

+ Establish a clear mission and vision for the brand.

+ Establish a clear set of core values and beliefs.

+ Get leadership in one place to share opinions.

+ Establish brand goals and the KPI’s to measure success.

+ Build the foundation for brand strategy using outputs.

Our Capabilities

Brand Guidelines
Logo Design
Graphic Design

Brand Workshops
Buyer Personas
Brand Values
Mission Statement
Vision Statement

Website Design
WordPress Specialists
SEO Services
Digital Marketing
UX Design
Hosting & Maintenance
Web Development

Stripe Payments
Digital Marketing

What Our Clients Say

My experience working with both Ray and Gareth has been both a professional and friendly approach with attention to detail around numerous projects they have undertaken with us. Opus have delivered to agreed timelines and have a clear understanding of our business requirements. I would recommend Opus to others as you get to speak with the key stakeholders in Opus and they give you their full attention. This allows us to have their expertise to hand when needed in the running of our brand strategy, socials and deliverables.

David Reynolds

General Manager, FCP

Opus redesigned our website and since then we have consistently received positive feedback. It is extremely easy to navigate through the various full time and part time courses and equally easy for us to update with new course details. Both Ray and Gareth provide an extremely professional and friendly service - they respond to any of our queries efficiently and promptly. We would highly recommend working with Opus. We have established a great relationship with the guys and look forward to working with them for years to come!

Patricia McGuckin

Adult Educator, LOETB Tullamore

Meeting with Opus to discuss the project we were immediately impressed with how easy they were to communicate with, they (actually) listened and spent ample time understanding our products and messaging. Throughout the project, their level of expertise never failed to impress. Because of Opus our brand is presented in a stronger and more positive way than ever before. It was a pleasure to work with and continue to work with the Opus team, it would have been impossible to come this far and achieve so much without them

Kerry Ann Leek

Marketing Manager, BlackBee

Opus helped us to develop a new logo and website. They made the complete process painless. We love our new logo and website.  Even after we had completed the process and launched our website, we found Ray and Gareth very helpful, if we had any questions. I would highly recommend Opus to anyone considering a new or upgraded website

Catherine O'Connor

Owner, BishopsCourt

"We at ASAP have been working with Ray for over 6 months now. Ray's artistic design experience and professionalism is second to none and on top of this he is a joy to work with. He has dived into our company culture and ensured that comes across in our designs. His attention to detail has allowed us to create packaging and designs that are perfectly aligned with our company values. This is of paramount importance as we try to build our brand from scratch, something that Ray has taken full ownership of. I can safely say he is one of the easiest people to work with and I couldn't recommend him and the Opus Creative team any more. I believe they will help to bring your brands alive in any sector using his skill and sector experience".

Padraig McKenna

Director, ASAP

From the very first conversation, I knew I was in safe hands. Ray has an innate understanding of the challenge and opportunities in growing a business. Every conversation throughout the process was valuable, and he helped me clarify and mature my marketing strategy. Gareth migrated my site seamlessly from Squarespace and ensured the new site was easy to use. I haven't needed to ask him to undo too many of my mistakes so far - but he is always there to support me when I have questions or concerns. I couldn't recommend Opus highly enough if you want to grow your brand and business strategically.

Niamh Brady

Owner, A Better Workday

Ray and Gareth were very efficient and responsive to all our queries and issues when building our website in 2019. From initial meeting to project delivery, they were lovely to work with and were able to explain everything in layman's terms so we could update the website ourselves going forward.

Karen O'Reilly

Founder Employflex & Employmum

Opus are very professional, knowledgeable and friendly. They’re very easy to work with, no request was an issue and they delivered on budget and on time. I would have no hesitation recommending Opus Creative as they provided the type of website that our business needed in terms of look and feel. Great service and a great team.

Dave Seacy

Co Founder & Director, Touchcom

My experience of working with Gareth and Ray has been nothing but positive. Both Gareth and Ray are always at the end of an email or phone when my website needs attention. They treat their customers with respect and are extremely professional in their work. I have been dealing with Opus Creative for the past 6 years and  I would highly recommend them and I have referred them to other businesses/organisations that I deal with and those personnel have equally spoken about how efficient Ray and Gareth are. 

Susan Collins

Owner , Theatre Tricks