"We approached Opus Creative with a tall order. As our work involves research with members of the public, we needed a logo and branding that would (1) convey the research aspects of our work to help in attracting further research funding, and (2) have a broader appeal to attract interest from the public. Given our ambition to expand our project to an international stage, it also had to have international accessibility.
Throughout the process, Ray gave invaluable input through providing us with multiple interesting ideas with thoughtful and clear rationales. He was willing to engage with us on an ongoing basis, fielding a lot of discussion from our end. We are now equipped with strong, clear brand guidelines to ensure consistency in our message, from social media to individual correspondence to research reports".